ADRIAN CHENG, YOHO! TO LAUNCH DAZED CHINA EDITION
Dazed, the London-based bimonthly fashion and style magazine, will unveil the launch of its Chinese edition with Yoho!, a Chinese media, e-commerce and event platform, on Tuesday, WWD has learned.
Mars Liang, founder of Yoho!, said: “This collaboration is not limited to media licensing; I believe with this opportunity, we can create commercial, creative and cultural synergy.”
The Nanjing-based Yoho! is one of China’s most influential streetwear platforms. Its business portfolio includes the magazine Yoho! Boy and Yoho! Girl; the annual festival Yo’Hood; e-commerce site Yoho! Buy; the brand incubator Yo’Hope, and retail boutiques Yoho! Store and Yoho! Blu.
The two parties were introduced by Adrian Cheng, the entrepreneur and heir to the Hong Kong-based conglomerate New World Development, jewelry brand Chow Tai Fook, Rosewood Hotel and K11 shopping mall. Last December, Cheng’s C Ventures led a $25 million Series E+ investment round in Yoho!. The company has raised more than $150 million since its first financing round in 2006.
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