Undone is a digital native vertical brand (DNVB) that offers one-to-one customization of watches with a direct-to-consumer (DTC) model.

By leveraging modern-day just-in-time production technologies to bring highly individualized and affordable watches to the market. Products built via the online customizer can be delivered within seven days. This is achieved through a vertically integrated design and production team, amplified by digital marketing specialists.

Undone is revolutionizing modern-day marketing with a 360 degree approach, targeting Millennials and Generation Z who are actively participating on social media. In turn, Undone’s marketing content is largely user generated. These social engagements are then actively translated into future marketing strategies.