

PIONEERING CHAT COMMERCE
PROVIDING PERSONAL SHOPPING SERVICE THROUGH SOCIAL
MEDIA AND DATA-LED TECHNOLOGY
Founded in 2010 by millenial ex-fashion buyer Sophie Hill and based in London, Threads’ dedicated team of fashionistas and proprietary data-led technology offers a bespoke, personal and high touch styling service, featuring the most trendy creative content on social media and facilitating orders directly through mobile chat platforms