The luxury rental platforms link for an L.A. awards-season pop-up, and Armarium names celebrity stylist Micaela Erlanger fashion director. Armarium, the online destination for luxury fashion rentals and styling, returns to Los Angeles for an awards-season pop-up shop, this time linking with fine jewelry rental service Flont. The Armarium x Flont Red Carpet Salon, located at 158 North Roberston […]

    Cheng has made new investments in Finery, the digital wardrobe manager and Undone, a platform specializing in made-to-order timepieces. LONDON — Adrian Cheng is continuing his mission to build an ecosystem of Millennial and Generation Z-focused brands and platforms, which are responding to shifting consumer behaviors. C Ventures, the new fund he introduced last October, has already […]

    The service aims to facilitate coordinated rentals and purchases for special occasions — with the advice of retail associates and Armarium’s team of stylists. Physical retail spaces are increasingly important customer service platforms for digital brands and retailers, and particularly so for fashion rental services whose customers are often borrowing items for special occasions such […]

    Billionaire entrepreneur Adrian Cheng has taken a “significant” stake in Moda Operandi through his K11 and C-Ventures investment vehicles LONDON — The virtual world has cast its spell on Adrian Cheng, the billionaire entrepreneur who has taken a “significant” stake in Moda Operandi as part of his quest to acquire digital lifestyle brands and platforms that […]

    For big brands, it’s growing increasingly difficult to ignore the rising purchasing power of Chinese millennials and Gen Z consumers. Not only are they likely to fuel 65 percent of consumption growth through 2020, but they are also fundamentally changing how consumers as a whole in China shop for luxury goods. It’s this group that Adrian Cheng, […]