HEALTH FOOD START-UP WHOLLY MOLY AIMS TO SHAKE UP THE CHINESE DIET, SWAPPING RICE FOR AMERCIAN WHOLEMEAL OATS
July 24, 2020

The Shanghai-based start-up wants to incorporate whole grains into trendy food choices that will appeal to the younger, more health-conscious generation.

Wholly Moly hopes to expand in China’s growing health food market after it raised several million dollars of funding from C Ventures, led by Hong Kong billionaire Adrian Cheng Chi-kong.

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SOURCE: https://www.scmp.com/business/china-business/article/3094334/health-food-start-wholly-moly-aims-shake-chinese-diet